According to Dan Pink, the “art of selling” is vital to both our personal and professional fulfillment. Pink authored the book, To Sell is Human: The Surprising Truth About Moving Others. In the book, he discusses the art and science of selling and backs up his claims with research and examples from social sciences, behavioral economics, and psychology. Pink contends that selling is “The ability to move others to exchange what they have for what we have...” and that it is crucial not only to our happiness but to our survival. He believes that selling is not just a commercial enterprise but is part and parcel of our very selves.Read the entire article here: Ambiverts, Problem-Finders, and the Surprising Secrets of Selling Your Ideas
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